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It's baaackk! For the fourth year running, Ryan Reynolds and his bow-wrapped holiday sweater are bringing their festive magic to SickKids. The giant 20-foot replica of the sweater has begun shining brightly every evening at 555 University Avenue. Launching the fundraising campaign this year is Ryan's latest video in which the 'ugly/not ugly' sweater literally takes on a familiar voice of its own (fellow Canadian Seth Rogen).
Creating memorable moments and laughs, Ryan and his sweater have sparked tremendous support within the community. Last year's #SweaterLove campaign raised more than $640,000 for the SickKids VS Limits campaign, including a donation from Samsung Canada who matched the first $100,000. In the three years this initiative has fundraised for SickKids, more than $1.7 million has been raised.
To support the campaign, please visit: www.fundthefight.ca/sweaterlove. Samsung Canada will match the first $100,000 in donations, made before midnight Dec. 24.
